Social Media Bytes

social mediaFinally, I’ve done it. What, you say? I joined Facebook. Yes, I know, I am the last of the dinosaurs to do it. My resistance to this social media program has been worn down. Frankly, I find Facebook a bit intimidating. So many rules and privacy concerns: whom should I invite to connect with me and what groups should I join? Should I use the program for personal, professional or both readerships? Maybe I should have separate accounts for each? (I think I’ll just use it for personal for now, so don’t feel hurt if I don’t know you and ignore your request to connect with me on this platform.)

I also find Facebook fun. Friends from long ago are popping up in my feed – high school and college classmates I thought I’d never “see” again. My interest groups are sharing important tips on RVing. I am discovering recipes I just have to try. And the jokes – who can not appreciate a good laugh? I have been using other social media programs for quite awhile – LinkedIn, Twitter, Pinterest – but not Facebook. What was I afraid of?

Well, I have identified my huge concern. We all have heard the warnings about sharing too much on Facebook. This is particularly true when what you share can impact your professional life. Do you really want a Human Resources worker to see that joke about midgets that you posted? Or do you want your boss to see that swear word you used, even if you substituted an asterisk for one or two of the letters? I even saw a survey the other day asking readers to vote yea or nay about too much political correctness in the world – c’mon, really? (My eighth grade teacher had a saying I have chosen to live by, “Your freedom ends where my nose begins.” In other words, exercise respect.) My point of privilege here: maybe we are just sharing too much that we used to save for phone chats with our closest confidants. Is there a good reason to share absolutely everything with the world on social media, especially Facebook? Doesn’t anyone keep a journal or diary anymore?

My biggest put-offs, though, are all the rants and sharing of politics in the news. We live in politically-charged turbulent times. Most of us have very strong beliefs about what is happening in and to our country. Your right is my wrong, and vice versa. While most of us can’t really change anything or do anything but vote in the next election, we want our voices heard – even at the expense of alienating co-workers, bosses, professional colleagues, relatives, and personal friends – and social media is the route many are taking. Is it worth creating a flash-in-the-pan presence on Facebook if you hurt or disgust someone important in your life? What happened to mutual respect? Even when you believe you safeguarded your posts from prying job-related eyes, are you sure they still can’t be found?

OK, I know I can drop connections from my feed that post things offensive to me. But I don’t want to lose contact with people I have just found. And if I stay on Facebook, will I have any connections left if I drop those expounding strong political beliefs? It is my dilemma. It has been eye-opening to learn about the politics of my friends and colleagues. I even have to admit that I’ve had to pull back my finger sometimes to keep from “liking” a post aligned with my own political beliefs. So far, I’ve remained neutral and just shared family and friend photos, recipes, non-offensive jokes, RV tips, and the like. Will I stay on Facebook? Time will tell. After all, it still is a lot of fun!

Wishing you career success in 2018!





Why #Jobseekers MUST Manage Their Online Reputation

Job seekers: how well do you manage your online reputation? Can you be found on the Internet? Do you have any digital dirt? Do you know what happens when you don't manage your online reputation? 

"What," you say, "is that all about?"

A few weeks ago I blogged about managing your online reputation. Reading today's issue of the "Executive Insider" published by ExecuNet, I knew I had to share its editor's related opening remarks with you.

Robyn Greenspan, ExecuNet's Editor-in-Chief, kindly granted permission for me to reprint her comments that discuss how critical your positive reputation is on the Internet. For anyone who doesn't know, ExecuNet is THE place for top executives to do networking with each other and top recruiters on the Web.

Here's what Robyn says about managing your "digital dirt" – a phrase she coined that is now widely used by many:

When ExecuNet began researching in 2005 how publicly available online information influenced executive hiring, three-quarters of the search firm recruiter respondents revealed they were already Googling candidates to find information beyond the résumé. As a result, more than one-quarter of recruiters had eliminated a candidate because of what they found online.

We've (ExecuNet) continued to monitor this trend, developing a series of reports on Digital Dirt that raised awareness of online reputation management, and our 2010 data casts no doubt that recruiters have fully adopted Googling as a best practice with 90% regularly conducting this activity. Forty-six percent uncovered digital deal-breakers, such as ethics violations, falsified employment history and felony convictions, which lead to eliminating candidates from consideration.

The younger generations — digital natives — who largely live online have to make efforts to separate themselves from their less-professional identities when they enter the workforce, but for successfully established executives, they'll have to work to become visible and distinguish themselves. In our most recent research, 80% of executive recruiters said a candidate's job prospects improve when positive information is found online.

With this research in mind, take some time to:

  • Find what's online about you.
  • Work to correct/eradicate anything that doesn't reflect your name well.
  • Develop a plan to establish visibility, both on the Internet at-large and niche communities where your peers dwell.

Robyn Greenspan

Thanks, Robyn, for shedding a spotlight on this most important topic for all job seekers.

Bottom line: the Internet is operating in full force, whether you want to participate or not. It's up to each and every individual to take as much care with managing their online reputation as with managing their credit history and personal identity. By adopting a strong defense you can improve your game offense to enhance your opportunity to get that job your deserve!

Wishng you career success in 2010!


Building Your Online Reputation: 3 Tips for #Jobseekers

As a job seeker, do you manage your online reputation? "Digital Dirt" is no longer a foreign concept, but as a refresher just let me say: digital dirt refers to any negative information about you on the Internet. To counteract any digital dirt out there about you – anything you don't want recruiters or hiring authorities to find (like on your Facebook page, perhaps?) - your best strategy is to flood the space with positive information. This post offers three helpful tips for doing just that – plus a bonus tip. Remember, the most current information is usually at the top of any indexed list by search engines and will be what is viewed most.

Note: I've used examples from my own experience – hope you don't mind. Your challenge is to create your own experiences and use them to build your own online reputation.

First, become an expert in your field – and then get quoted in an online article.

Second, give an online testimonial of a product or service that you've used.

Third, complete a personal profile on any website you hear about, even if you do nothing else on that site.

BONUS tip, comment on someone else's blog post.

Now, get busy! Create your own online visibility for job search success!

Wishing you career success in 2010!