Do you have your professional LinkedIn profile posted? Even if you're not in an active job search, you still need a LinkedIn profile. Some people feel that all social media is an invasion of privacy. However, a LinkedIn presence has become a requisite career cornerstone. You may update your LinkedIn profile anytime you wish – and should. But there is so much more than your profile available to you through LinkedIn to increase your "findability" on the Internet.
Recruiters use LinkedIn as their Number One way to source job candidates for their client companies. Their preference is to find "passive" candidates; i.e., candidates not in an active job search, but interested in the "right" opportunities should they present themselves. Even if you are very happy with your current position, in this ever-churning economy, it is a good idea to have career options. You never know when your company may be sold or file for bankruptcy. You don't want to go down with a sinking ship! Your LinkedIn profile is a type of career insurance. With it, you'll always be "findable" on the Internet for hiring authorities seeking to fill new positions. (Did you realize that having no presence on the web is just as bad as a negative presence?)
Treat LinkedIn as your friend. Use it to build business relationships. Invite people to connect with you if you share a common career bond. Using the Groups feature helps you showcase your career expertise, as well as make new contacts. The Groups tab is found in the LinkedIn top menu line. Answer Group questions, and also ask your own. Besides joining and participating in Groups related to your career field, join a few local LinkedIn Groups where you may meet people face-to-face, even if they are not in your field. You never know who knows someone who knows someone. By the way, you'll find that many groups are open – meaning you don't have to be approved to join. Others are only available to you upon approval of your request to join. There is value for you in both types of Groups.
As a Kansas City Career Coach, I recommend the following LinkedIn Groups for relationship-building online and in person in the Greater Kansas City Area. Contact me if you know of others:
* Kansas City Live Networking
* Linked to KC
* Kansas City Networking Society
If you want to relocate to another part of the country, look for online LinkedIn Groups to join in that area. You may get job recommendations from Group members to pave the path to your new job before you physically relocate. When you make LinkedIn a part of your everyday social networking, you'll be surprised at the rewards you reap.
I would love to hear your comments on how you have used LinkedIn for your career. Please leave your comments below. For more great information, check out Inc. magazine's, "6 Steps to a More Marketable LinkedIn Profile." Another great resource is the book, I'm On LinkedIn, Now What?, by Jason Alba. This book can be found at Amazon.com.
Wishing you career success in 2012!