One thing I always advise my career coaching clients:
"Don't assume a hiring authority will understand your company-speak. Use generic words to spell out your skills and experience. On your resume and in your job interview, demonstrate your job hisory with terms that are easily translated into how you can meet an employer's needs."
Even though I espouse "don't assume" in my professional career coaching advice, I sometimes catch myself doing just what I advise against. Let me explain.
Active on Twitter for two years, I tend to assume everyone else knows all about Twitter and its far-reaching capabilities. Wrong! Some career coaching clients have never heard of it, and many don't see its value in helping them with their careers. Last year "The Twitter Job Search Guide" by Susan Britton Whitcomb et al was published. It offers to help you "find a job and advance your career in just 15 minutes a day." If you don't have this book, get it! You won't be sorry! (A few of my tweets even made it into the final draft!)
My 2011 career coaching prediction:
***Twitter will become one of 2011's most-used job search tools – online or off.***
Not only can you find tweets that offer a wide-range of information on job search strategies from careers experts, it has many users who post quality job openings in a wide range of fields. Recruiters tweet, as do career coaches and consultants, job board owners, and job seekers themselves. The key to Twitter success for a career changer or job seeker entering this new online world is to quickly determine the best "experts" to follow. Then, create specialized lists for each group of experts that you can easily track. And when you start to post your own tweets (which I know you will want to do – it's contagious!), make sure you act as a true professional to keep all that digital dirt at bay.
I spent this morning reviewing my December 2010 tweets with the intention of sharing some predicted 2011 trends with you. But I've come to the conclusion that the real story here isn't the list of employment trends below, but the online technology that enables me to quickly produce this list! (Follow me on Twitter @KCCareerCoach.)
2) Companies may lose top talent as economy recovers. http://bit.ly/gMVsNi
3) 86% of Recruiters Use Social Media. http://bit.ly/9l2BhC
4) One third of U.S. workforce now composed of non-traditional contract workers. http://bit.ly/eMomtr
5) Baby boomers drive change to career services. http://bit.ly/h60bGf
6) Why U.S. companies are reluctant to start hiring. http://bit.ly/dXycOs
7) Survey results: Of workers laid off earlier in 2010 & found new jobs, 61% took pay cuts. http://bit.ly/e06Opt
8) Prediction & hot IT jobs: "In 2011 expect (digital resumes) to become standard for hiring short or long-term employees" http://bit.ly/hnxAB9
9) Companies hire detectives to check out employees playing "hooky." http://yhoo.it/gaSiPz
10) Digital Dirt continues to strike! "Happy about getting laid off? Don't tell Facebook" http://on.msnbc.com/f3X9lx
11) 72% Americans expect to work through retirement, 39% because they have to & 33% because they want to. http://bit.ly/ictjAS
12) Detailed 2011 professional trends report: "Robert Half Professional Employment Report" http://bit.ly/ff2PFh
13) Rising unemployment among less-educated U.S. men part of longer-term trend. http://bit.ly/fmBLW3
14) Fewer people insured by employers. http://on.today.com/dFoHFI
15) Employers Won't Hire The Jobless Because Of The "Desperate Vibe." http://huff.to/e7Fl8t
What you do with this employment and career information is up to you. Please just keep in mind that it is all based on generalities. You are a very unique individual. As such, you have the power to defy all odds when you work from a carefully constructed career plan. Just take the first step and make that plan!
Wishing you ultimate career success in 2011!
SPECIAL NOTE: I am honored to be a member of the Career Collective, a group of careers experts who each month share their advice and tips to enhance the management of your career. Please link to their blog posts below. Your comments are invited and much appreciated. Please follow our hash-tag on Twitter – #careercollective – as well as follow each expert's individual tweet on this month's topic of "Things job seekers should keep an eye on in 2011 (trends/tools/hiring practices). You'll be amazed at all the free career advice and knowledge that is available to you from these professionals in the careers field!
Social Media Recruiting to Grow Further in 2011, @debrawheatman
Another Year, Another Job Search Begins, @GayleHoward
4 Lessons Learned From Job Search in 2010, @Careersherpa
Your Career Action Plan for the New Year, @KatCareerGal
Trends Job Seekers Should Look For in 2011, @erinkennedycprw
Things Every Job Seeker Should be Thinking About in 2011, @expatcoachmegan
Let your presence be known or send out a red flag, @MartinBuckland @EliteResumes
How to find a job in 2011: Pay attention to emotional intelligence, @Keppie_Careers
2011 Employment Trends Supercharged with Twitter, @KCCareerCoach
3 Traits for Facing Weather, Employment and Chronic Illness, @WorkWithIllness
Everything old is new again @DawnBugni
Career Trend 2011: Accountability + Possibility = Sustainability, @ValueIntoWords
Career Tools to Check Out in 2011, @barbarasafani
What Was in 2010, What To Expect in 2011, @chandlee
The Future of Job Search: 3 Predictions and 2 Wishes, @JobHuntOrg