OK, folks, let's get real about job search – seriously!
I appreciate that you've put many stressful hours into resume preparation. That's not an easy project to complete. Hopefully, you hired a professional resume writer to ensure that your resume is letter perfect. When it comes to your resume, there is absolutely no room for error.
BUT, no matter how much work and money you put into your resume, keep in mind that it will probably be glanced at by a Recruiter or HR professional for maybe 10-15 seconds on its first pass when you submit it for any job opening. Ouch! That may make you stop suddenly in your tracks – but don't let it. Most recruiters and HR personnel receive many, many resumes for each job opening they post. There's just not enough time in a day to study each document carefully. So how does your resume become the one considered for final review? And an interview for you?
Keywords! Most resumes are stored in electronic databases where they rest until pulled up for review on the basis of keyword search. Your resume writer knows how to embed the right keywords into your resume to enhance its chances for final review. If you're working on your resume yourself, take a look at relevant postings on job boards. That's where you may get some hot keywords to use in your resume.
The other critical factor is having a crisp, clear target that is expressed through the experience and skills listed on your resume. No employer has time to figure out what you're looking for. Make it easy on them – leave nothing to chance! So, guess what, this means tailoring your resume for each job opening you apply for. Yes, a lot work, but well worth it. There's no such thing as a general or "I'm open" resume – be specific if you want the employer's attention.
Now, let's assume your resume makes it to the final cut and you become one of 10 or fewer people called in to interview for the position. How do you prepare for this opportunity? It's a given that you NEED the job, but, again, who cares? Only YOU! Your task when you get to the interview is to demonstrate your highest value to solve this employer's problems. In other words, focus only on what you can do in this position to contribute to this company. Remember, what YOU need doesn't matter – only what the employer needs is important, especially in your first interview.
So, how do you prepare? Start by thoroughly researching this company. Learn as much as you can from your Internet detective work about this company's products and/or services. Read this company's press releases. Check out this company's website, plus go to LinkedIn.com for information about this company and its employees. Know anyone who works there? Reach out to them professionally to see if you can get some inside scoop. It helps if you can learn why this job is open – is it a new position, a replacement, or was someone let go?
Once you have insight into why this job is open, take stock of your experience and skills to figure out what you have to contribute that can be of benefit to this compnay. Think in terms of what challenges you've faced, what actions you've taken, and what results you've attained. This critical information will help you "tell stories" in your interview to demonstrate your "best stuff." Storytelling is important as it will leave pictures in the minds of your interviewers to make you memorable and a stand-out among your competition.
During the interview, think in terms of sell, sell, sell! Your interview is your opportunity to sell your qualifications to the employer (or its representative). Just like your resume is your marketing brochure, your interview is your sales presentation. Try to de-personalize yourself a bit from the process. Think in terms of selling "Brand Me, Inc.," to the employer. You are your own product!
Don't worry. There will come the time when your needs will be considered, usually when a job offer is made. Until then, only be concerned with how you can help a prospective employer want you and only YOU! Always put the employer first!
Wishing you career success in 2011!
SPECIAL NOTE: I am honored to be a member of the Career Collective, a group of careers experts who each month share their advice and tips to enhance the management of your career. Please link to their blog posts below. Your comments are invited and much appreciated. Follow our hash-tag on Twitter – #careercollective – as well as follow everyone's individual tweets on this month's topic of common misconceptions many have about the hiring process. You'll be amazed at all the free career advice and knowledge that is available to you from these experts in the careers field!
5 Misconceptions Entry-Level Job Seekers Make, @heatherhuhman
How "Interview Savvy" Are You?, @careersherpa
Employers Don't "Care", @ValueIntoWords
Misconceptions about Using Recruiters, @DebraWheatman
15 Myths and Misconceptions about Job-Hunting, @KatCareerGal
Are You Boring HR? @resumeservice
Job Search Misconceptions Put Right, @GayleHoward
Who Cares About What You Want in a Job? Only YOU!, @KCCareerCoach
How to get your resume read (sort of), @barbarasafani
The 4 secrets to an effective recruiter relationship, @LaurieBerenson
Job Interviews, Chronic Illness and 3 Big Ideas, @WorkWithIllness
The secret to effective job search, @Keppie_Careers
Superstars Need Not Apply, @WalterAkana
The Jobs Under the Mistletoe, @chandlee
8 Common Sense Interview Tips @erinkennedycprw
Still no job interview? @MartinBuckland @EliteResumes